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Elena Verna is a prominent figure in the field of growth marketing and product-led growth (PLG), with a particular focus on B2B SaaS companies.
Over her career, she has cultivated a reputation for her deep understanding of how to scale businesses by aligning product strategy with growth initiatives. Her expertise spans various aspects of growth, including data analysis, monetization strategies, and the intersection of product management with sales.
Currently, Elena serves as the VP of Growth and Data at Dropbox, where she leads initiatives to drive revenue and customer engagement through product innovation.
In addition to her role at Dropbox, she is a Partner at 20VC and an Advisor at Superhuman, where she lends her expertise to help other companies navigate the complexities of growth.
Elena is also a prolific content creator, frequently sharing insights on product-led growth, data-driven decision-making, and effective sales strategies through her blog and LinkedIn posts.
Her content is widely appreciated for its practical advice and often incorporates humor, making complex growth concepts accessible to a broader audience. She regularly engages with her followers through various platforms, offering guides, frameworks, and personal experiences that reflect her deep knowledge and hands-on approach to growth.
Through her work, Elena has helped shape the discourse around product-led growth, emphasizing the importance of integrating sales and product strategies to achieve sustainable business success.
Her contributions to the field have made her a go-to resource for companies looking to optimize their growth strategies in a rapidly evolving market.