#innovation, #designthinking, #experimentation, #creativethinking, and #productdiscovery
Nathan Baird is a seasoned expert in innovation and design thinking, with over 20 years of experience across various industries. As the founder of Methodry, a design-led innovation and growth firm, Nathan helps organizations develop customer-centric strategies, products, and services. He is also the author of "Innovator's Playbook," a comprehensive guide that demystifies the innovation process through a customer-focused approach.
Nathan’s work emphasizes the importance of understanding customer needs, ideation, prototyping, and testing to improve the success rates of innovations. He advocates for a balanced approach that integrates rigorous standards of teaching and practical application, enabling teams to innovate effectively and efficiently.
Through Methodry, Nathan has led numerous innovation projects and facilitated thousands of workshops, helping both large corporations and smaller enterprises build their innovation capabilities. His expertise is not limited to the business world; Nathan also contributes to academia as an Adjunct Program Director at AGSM @ UNSW Business School, where he leads design thinking and experimentation programs. Additionally, he serves as an ambassador for Good Design Australia, highlighting his commitment to promoting high standards in design and innovation.
Nathan’s influence extends beyond his consultancy work. He regularly shares his insights through articles and speaking engagements, addressing key topics like creativity in the workplace, building a culture of innovation, and the application of design thinking in various sectors. His work has been featured in reputable publications, where he discusses the challenges and opportunities in the innovation landscape, offering practical advice on how organizations can overcome barriers to innovation and drive sustainable growth.
For those interested in deepening their understanding of innovation, Nathan’s book "Innovator’s Playbook" and his work with Methodry provide valuable resources and insights.