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Creative Selection

Creative Selection

Subtitle

Inside Apple's Design Process During the Golden Age of Steve Jobs

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Author(s)
Ken KociendaKen Kocienda
Book
https://amzn.to/3HNHE1p
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"Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs"

This book gives readers a look into how Apple worked during Steve Jobs' time.

It talks about Apple's design process, showing how they made some of their most famous products.

It focuses on the roles of teamwork and creativity at Apple.

It mentions the importance of combining technology with the human experience.

The book covers how trial and error are used to perfect products.

It also highlights the role of feedback and iteration in making great products.

The language is accessible, making it easy for anyone interested in product management to understand.

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