Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets
"Inside the Tornado"
Category: Product Marketing, Product Growth
Subtitle: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets
This book focuses on strategies for companies dealing with fast growth, often referred to as hypergrowth.
Key topics discussed include how to develop products in rapidly changing markets and how to leverage opportunities that arise during these periods.
It also covers tactics for surviving and thriving in these environments, which can be very challenging.
Readers will learn about different phases of market development and how to navigate each of them effectively.
The book provides practical advice for product managers and marketers to succeed in hypercompetitive settings.
Essential reading for anyone involved in product marketing or product growth.