Using Psychology to Design Better Products & Services
The book "Laws of UX" helps readers understand how to use psychology to design better products and services.
The book discusses various psychological principles that can be applied to UX design. These principles include things like how people perceive patterns, the way they make decisions, and what motivates them.
Part of the book explains important design laws like Hick's Law, which talks about how decision time increases with more options. Another key topic is the Principle of Least Effort, which suggests that users will choose the path that requires the least work.
It also covers Fitts's Law, which deals with the time to move to a target area, and the Serial Position Effect, discussing why people remember the first and last items better than those in the middle.
Throughout, the book offers practical examples and tips on how to apply these principles to improve user experience. It’s a valuable read for anyone looking to create more intuitive and user-friendly designs.