Subtitle
How to Rethink Marketing for Tech Products
Cover
Category
Product Marketing
Author(s)
Top
Senior PM
"Loved: How to Rethink Marketing for Tech Products" is a straightforward guide on how to market tech products effectively.
The book covers essential topics like understanding customer needs, creating a value proposition, and building a strong product-market fit. It also emphasizes the importance of storytelling in marketing and discusses how to leverage data to make better marketing decisions.
It’s designed for product managers and marketers who want to improve their skills and create products that customers love. The language is simple, making it easy for anyone interested in tech product marketing to understand and apply the concepts.