Subtitle
Why Some Ideas Survive and Others Die
Cover
Category
Product Marketing
Author(s)
Dan HeathBook
https://amzn.to/3l1ZR2l
Top
Videos
"Made to Stick: Why Some Ideas Survive and Others Die" is a book that talks about why some ideas are memorable and others are not.
It explores concepts like simplicity, unexpectedness, concreteness, credibility, emotions, and stories. These are called the six principles of sticky ideas.
The book includes real-life examples and stories to help explain these principles. It shows how anyone can make their ideas stickier and more effective.
It's a great read for anyone interested in marketing, communication, or improving their ability to share ideas effectively.