How to Nail Product Positioning so Customers Get It, Buy It, Love It
"Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It" is a book about product marketing.
The book focuses on product positioning. This means how you place your product in the market so customers understand it, want to buy it, and love it.
It explains why product positioning is important. The book also covers common mistakes people make and how to avoid them.
The author gives practical advice. There are steps to follow to improve your product's position in the market.
Some key topics discussed include identifying your product's best features, understanding your target audience, and figuring out your competition.
The book is made for anyone involved in product marketing. It's especially useful for product managers and startup founders.