Subtitle
How to Turn New Users Into Lifelong Customers
Cover
Category
Product GrowthPLG
Author(s)
Top
Free bookPM
"Product-Led Onboarding: How to Turn New Users Into Lifelong Customers" by Ramli John provides a comprehensive guide for improving user onboarding to convert new users into dedicated customers. The book emphasizes the importance of delivering value through the product experience itself, rather than relying heavily on external resources.
Key topics discussed in the book include:
- The Importance of Onboarding: Onboarding is a crucial step in the customer journey. Effective onboarding can significantly impact user retention and the overall success of a product.
- Product-Led Onboarding Strategy: Focuses on creating an onboarding process that is quick, intuitive, and enjoyable. The goal is to guide users to their “aha” moment where they understand the value of the product.
- The EUREKA Framework: Introduces a 6-step strategy that includes:
- Grabbing users’ attention immediately.
- Making it easy for users to understand and use the product.
- Matching product value with user behaviors.
- Creating a VIP experience to build loyalty.
- Involving sales and support teams in the onboarding process.
- Continuously iterating and improving the onboarding process.
- Challenges and Solutions: Identifies common challenges in user onboarding such as unclear ownership, lack of alignment on the definition of onboarding, and no clear metrics for success. Provides actionable solutions to address these issues.
- Data-Driven Decisions: Emphasizes the use of data to track and optimize the onboarding process, ensuring that decisions are based on user behavior and feedback.
- Personalization and Engagement: Highlights the importance of making the onboarding experience personal and engaging through in-product resources and gamification techniques.
By following the principles and strategies outlined in "Product-Led Onboarding," companies can enhance their onboarding process, resulting in higher user retention and transforming new users into lifelong customers
You can get this book for free
Get learning (PDF, Online): https://productled.com/book/onboarding