Combining the best of Product-Led Growth and Sales
The big, unexpected idea in this book is that Product-Led-Growth can be combined perfectly with your existing sales team. Even if you’ve been growing your business through traditional sales, there are so many ways the product can help you reach new customers, drive retention, and help you expand.
What you can expect to learn from this book:
- How to leverage PLG to grow your business, beyond the Slack and Zoom stories everybody knows about.
- How to drive Go-to-Market efficiency by using the product to capture, warm up and qualify leads for your sales team.
- How the product can make retention and expansion the core drivers of growth in your business.
- How to prevent cannibalization of your existing revenue when adding PLG.
- How to start your PLG journey without having to transform your entire company.
The different use cases for PLG are laid out in the book and explained in the context of an existing sales organization. Included also are tips for simple experiments you can start running today, to see which product-led approach can help you drive your business goals.
If your business isn’t looking into this, then your competition likely is. Order this book today to learn how modern B2B businesses go to market by combining Product-Led Growth with the human touch of the sales team.
The book includes 7 interviews with leaders in the space:
- Ben Williams from The Product-Led Geek
- Franciska Dethlefsen from Amplitude
- Japna Sethi from Calendly
- Kyle Poyar from Openview and Growth Unhinged
- Leah Tharin from Leah’s ProducTea
- Pekka Koskinen from Leadfeeder and Dealfront
- Todd Olson from Pendo
"Product-Led Growth is more of a dimmer switch than an On/Off switch."- Kyle Poyar
“Product-Led Sales is about understanding where people are in their user journey and then finding the right way to engage with them."- Leah Tharin
“Our customers wanted [a self-serve plan] and it would drive efficiency internally, so our sales team can focus at the higher price points.”- Franciska Dethlefsen
“If people aren’t thinking about ways to use some level of product-led techniques, then there's a risk of being left behind.”- Todd Olson