Subtitle
Transform Your Business by Being Remarkable
Cover
Category
Product Marketing
Author(s)
Top
Senior PM
"Purple Cow: Transform Your Business by Being Remarkable" is about how to stand out in a crowded market.
The book explains why being ordinary doesn't work anymore. It says businesses need to be remarkable to get noticed.
It talks about how to create products that are different and unique. When a product is unique, people are more likely to talk about it and share it.
The book also covers ways to market your product. It suggests being creative and thinking outside the box.
Topics discussed include product design, marketing strategies, and customer engagement.
This book is ideal for anyone in product marketing who wants to make their business stand out.