Unlocking Consumer Decisions with the Science of Behavioral Economics (Marketing Research)
The book "What Your Customer Wants and Can’t Tell You" dives into the science of behavioral economics to explain why people make certain buying decisions. It falls under the categories of Product Marketing and Business and Strategy.
This book helps marketers understand the subconscious reasons behind customer choices. It covers how emotions, biases, and social factors influence consumer behavior.
Key topics include:
1. Behavioral Economics: Understand how psychological factors drive purchasing decisions.
2. Consumer Psychology: Learn why customers act the way they do.
3. Decision-Making Processes: Discover the steps consumers take before making a purchase.
4. Marketing Strategies: Develop tactics that align with human behavior to boost sales.
5. Emotional Triggers: Use emotions to create compelling marketing messages.
Each chapter provides insights and practical tips to apply behavioral economics in your marketing strategy. This can help make your products more appealing and increase customer satisfaction.