Subtitle
Become great at making products people will buy
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Category
Product DiscoveryJTBD
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Free bookSenior PM
The book "When Coffee & Kale Compete" helps you understand how to be great at making products people will buy.
It focuses on Product Discovery and the Jobs to Be Done (JTBD) framework.
You will learn how to identify what customers really need and how to create products that meet those needs.
The topics covered include understanding customer behavior, market competition, and product-market fit.
By following the principles in this book, you'll be better equipped to design successful products.
You can get this book for free
Check here (PDF): https://www.revealed.market/when-coffee-and-kale-compete