Subtitle
Discover Products That Create Customer Value and Business Value
Cover
Category
Product DiscoveryContinuous Product Discovery
Author(s)
Top
EveryoneMBA
Continuous Discovery Habits: Discover Products That Create Customer Value and Business Value focuses on the importance of ongoing discovery work in product management.
The book provides practical techniques for continuously exploring the problem and the solution space to build valuable products and address the risks.
Key topics discussed include:
- Continuous Discovery: Defines continuous discovery and explains why it is essential for creating valuable products.
- Customer Interviews: Emphasizes the importance of regular customer interviews to understand needs and problems.
- Opportunity Solution Tree: Introduces the Opportunity Solution Tree as a visual tool to map out opportunities and solutions.
- Product Trio: Highlights the role of the product trio (typically: product manager, designer, and engineer) in collaborative discovery work.
- Assumptions and Risks: Discusses how to identify and test assumptions and mitigate risks early in the development process.
- Prototyping and Experimentation: Covers techniques for rapid prototyping and experimentation to validate ideas.
- Feedback Loops: Stresses the importance of establishing continuous feedback loops with customers.
- Decision Making: Provides frameworks for making informed decisions based on discovery insights.
- Case Studies: Includes real-world examples of companies that have successfully implemented continuous discovery practices.
The book offers actionable advice for product managers on how to embed continuous discovery habits into their daily work.
It’s a must-read for any product manager.
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